#PayFLCoaches was the rallying cry that started the largest grassroots coaches movement in the history of Florida.
In December 2021, Dr. Andrew Ramjit, the County Athletic Director of Brevard Public Schools wanted to create change. Just like a majority of other school districts in Florida, Brevard was witnessing numerous coaches leaving the profession due to low wages. Dr. Ramjit created the Twitter Account "Florida Coalition for Higher Coaching Salaries" and wrote a tweet addressing his concerns. The tweet was immediately went viral and in a matter of days accumulated over 500,000 impressions, 500 retweets, and media coverage all across the country.